The brain is designed for basically one reason; to keep you comfortable and alive. I am OK with the alive part…it’s the comfortable part that gets most people in trouble. The relentless pursuit of comfort that most people indulge themselves in most often leads to experiences that are not fully explored. To what extent do you hear yourself saying, “I’m just not that comfortable with that.” How much of our lives do we spend resisting that which, if explored, would expand our growth and business? You don’t need to subject yourself to danger to fully experience your possibilities but you must stretch and explore the bounds of comfort, stepping past that need for ease into areas that you know in your gut would serve you were you to fully immerse yourself in a bit of discomfort in service of growth expansion and depth.